July 2005

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Measuring Success, Media Post’s Media Daily News

My letter to the editor “Measuring Success” was published today in Media Post’s Media Daily News: Section Three.

RE: P&G Exec: Online Industry Needs Uniform Measurement System

In my opinion, it will still take a while before an online “standard” for measurement will be adopted and accepted. It has been up to Web sites to determine which [...]

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This blog contains the opinions of Stephanie M. Cockerl and the content contained here does not represent the policies and/or opinions of her clients, contractors or associates.