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Archive for August, 2006

To Flash or not to Flash

Tuesday, August 8th, 2006

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Lately, I have been asked to do Search Engine Optimization (SEO) for Flash sites. Surprisingly, what website owners don’t know is that search engines do not necessarily know who to catalog them. They typically only catalog the first page, the homepage and not any other page(s) due to that the other “pages” are scenes and not web pages in the “common” sense.
What has been a major concern across the board is getting traffic to flash websites. If you are a celebrity website, traffic is not necessarily a primary issue, but for everyone else, traffic is a factor in getting leads, sign ups and sales.
Flash is an excellent tool for video, quizzes and interactive demonstrations. However, if flash is the primary way people navigate through your website, here are some tips to help make their visit notable:
1. Give your visitors the tools to fully experience your site by installing a link at the bottom of the web page for your website visitors to download the latest versions of the programs used on that page (and/or website). If you have PDF documents on your website, this means that you should provide a link to the free PDF reader as well.
2. If you want your website to reach the widest possible audience, give your website visitors the option of an HTML website. Even in 2006, not everyone has a broadband connection. The HTML version can have a faster download time, which is also catalog friendly to the search engines.

Posted in Digital Coaching, Newsletter, digital+coaching, video, web design | No Comments »

The client’s check bounced!

Sunday, August 6th, 2006

The lesson here, go with your gut. This client bugged me while I was mourning the loss of my mother, I gave money back to him eariler earlier because I haven’t done any work. I finally do some work, get a check, and it bounces costing me fees, headaches and aggravation.

That’s right, the client’s check bounced, which of course means that all the payments I made are voided. Now I am forced to break my piggy bank to cover the fees incurred against the account because someone wrote a bad check. Why does the depositer get penalized. How was I supposed to know that the client would give me a bad check? That the bad check violated my trust, and it makes me look bad in the eyes of my payees.

Posted in Freelance Diary, lessons from the field, rants | No Comments »

 

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