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I recently found a good example as to why companies should be blogging. Take a look at Engadget’s suggestions to Palm and Palm’s response. Through their blog, Palm is able to let Engadget, customers (current & prospective), and others know that they are aware of the environment and they had outlined the steps they need to address.
Shameless Plug: If you or your company is in need of a blog, check out my Summer Blogging Special.
