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<channel>
	<title>From the desk of next STEPH &#187; Books</title>
	<atom:link href="http://nextsteph.com/stephblog/category/writings/books/feed" rel="self" type="application/rss+xml" />
	<link>http://nextsteph.com/stephblog</link>
	<description>Taking websites to the next STEPH</description>
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		<title>Should you create a website around your book or yourself?</title>
		<link>http://nextsteph.com/stephblog/marketing/should-you-create-a-website-around-your-book-or-yourself.shtml</link>
		<comments>http://nextsteph.com/stephblog/marketing/should-you-create-a-website-around-your-book-or-yourself.shtml#comments</comments>
		<pubDate>Sat, 29 Aug 2009 14:42:35 +0000</pubDate>
		<dc:creator>Stephanie Cockerl</dc:creator>
				<category><![CDATA[Ask nextSTEPH]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[book authors]]></category>
		<category><![CDATA[book websites]]></category>
		<category><![CDATA[self+promotion]]></category>

		<guid isPermaLink="false">http://nextsteph.com/stephblog/?p=1690</guid>
		<description><![CDATA[One of the many tips about blogging that I have encountered is the question focusing on book authors. Should I create a website around my book or myself? I know I will get comments from the peanut gallery, that&#8217;s what the form below is for. However, my vote will always go to self, and not [...]<p>This post is from <a href="http://www.nextsteph.com/home/about/bio/">Stephanie M. Cockerl</a>'s blog, <a href="http://nextsteph.com/stephblog">From the desk of next STEPH</a>.</p>
]]></description>
			<content:encoded><![CDATA[	<p><img class="alignnone size-full wp-image-698" title="dsc00721" src="http://nextsteph.com/stephblog/wp-content/uploads/2008/08/dsc00721.jpg" alt="Tower of Inspiration" width="450" height="337" /></p>

	<p>One of the many tips about blogging that I have encountered is the question focusing on book authors.</p>

	<p>Should I create a website around my book or myself?</p>

	<p>I know I will get comments from the peanut gallery, that&#8217;s what the form below is for.</p>

	<p>However, my vote will always go to self, and not just because I&#8217;m an only child. If you are a serious author, you know you want to write more books. Do you seriously want to go through the whole process of developing another website for&#160; a new book or just create a new section off your existing professional website promoting the book?</p>

	<p>I recently had to fold a book website into a professional new website, so I know from experience how&#160; tricky the process can be.</p>

	<p>Here are a few authors that have&#160; their own websites that feature their books:<br />
<ul></p>
	<p><li><a href="http://www.sethgodin.com/" target="_blank">Seth Godin</a></li><br />
<li><a href="http://notsalmon.com/" target="_blank">Karen Salmansohn</a></li><br />
<li><a href="http://mediaegg.com/" target="_blank">Aliza Sherman</a></li><br />
<li><a href="http://www.kristenfischer.com/" target="_blank">Kristen Fischer</a></li><br />
<li><a href="http://www.marketing-mentor.com/" target="_blank">Marketing Mentor</a></li><br />
</ul></p>
	<p>If you still feel that you need your own website for your book, at least buy the domain name of the book and have it forward to the page about your book.</p>

	<p>Or for some other cases, buy your own name (firstnamelastname.com) and have it forward to your book website.</p>
 <p>This post is from <a href="http://www.nextsteph.com/home/about/bio/">Stephanie M. Cockerl</a>'s blog, <a href="http://nextsteph.com/stephblog">From the desk of next STEPH</a>.</p>
]]></content:encoded>
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		<title>Tough Times call for honing skills</title>
		<link>http://nextsteph.com/stephblog/writings/books/tough-times-call-for-honing-skills.shtml</link>
		<comments>http://nextsteph.com/stephblog/writings/books/tough-times-call-for-honing-skills.shtml#comments</comments>
		<pubDate>Tue, 21 Oct 2008 15:00:49 +0000</pubDate>
		<dc:creator>Stephanie Cockerl</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[EBooks]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social+bookmarking]]></category>
		<category><![CDATA[social+media]]></category>

		<guid isPermaLink="false">http://nextsteph.com/stephblog/?p=903</guid>
		<description><![CDATA[In today&#8217;s environment, it is more important that ever to keep on top of your skills. You may recall the article I was quoted in back in 2003 about how I branched out got certifications and began teaching. Being that it is tough times, I am willing to offer a 10% discount on my ebooks [...]<p>This post is from <a href="http://www.nextsteph.com/home/about/bio/">Stephanie M. Cockerl</a>'s blog, <a href="http://nextsteph.com/stephblog">From the desk of next STEPH</a>.</p>
]]></description>
			<content:encoded><![CDATA[	<p>In today&#8217;s environment, it is more important that ever to keep on top of your skills.</p>

	<p>You may recall the article I was <a title="Drum up business during a downtime with Professional Activities" href="http://articles.techrepublic.com.com/5100-10878_11-5034297.html" target="_blank">quoted</a> in back in 2003 about how I branched out got certifications and began teaching. <span id="more-903"></span></p>

	<p>Being that it is tough times, I am willing to offer a <strong>10% discount</strong> on my ebooks to all my blog readers:</p>

	<p><a title="SEO For Webmasters" href="http://www.nextsteph.com/services/search_engine_ebook.shtml" target="_self"><img class="alignnone size-medium wp-image-929" title="seo_ebook_ecover" src="http://nextsteph.com/stephblog/wp-content/uploads/2008/10/seo_ebook_ecover.gif" border="1" alt="" /></a></p>

	<p><strong><a title="SEO For Webmasters" href="http://www.nextsteph.com/services/search_engine_ebook.shtml" target="_self"><span class="caps">SEO </span>For Webmasters</a></strong> and</p>

	<p><a href="http://www.nextsteph.com/custombrandedblogs/blog-design-setup/market-your-blog-ebook/" target="_self"><img class="alignnone size-medium wp-image-928" title="market_your_blog_ecover" src="http://nextsteph.com/stephblog/wp-content/uploads/2008/10/market_your_blog_ecover.gif" border="1" alt="" /></a></p>

	<p><strong><a href="http://www.nextsteph.com/custombrandedblogs/blog-design-setup/market-your-blog-ebook/" target="_self">Market Your Blog</a></strong></p>

	<p>The discount code is <strong>blog08 </strong>and this code is good until December 31, 2008.</p>

	<p>Of course, there is  <a href="http://www.nextsteph.com/services/digital_coaching_services.shtml"><strong>1 hour digital consulting and training</strong></a> also available;. and yes, the savings code is also good for training.</p>

	<p>Update:<br />
<h4><a title="Get both the Search Engine and Market Your Blog ebooks at 10% off ." href="http://www.nextsteph.com/services/search_engine_ebook.shtml" target="_self">Get both the Search Engine and Market Your Blog ebooks at 10% off .</a><br />
<br />
Use your discount code and save more!</h4></p>
 <p>This post is from <a href="http://www.nextsteph.com/home/about/bio/">Stephanie M. Cockerl</a>'s blog, <a href="http://nextsteph.com/stephblog">From the desk of next STEPH</a>.</p>
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		<title>Audition a book before you buy it</title>
		<link>http://nextsteph.com/stephblog/newsletter/audition-a-book-before-you-buy-it.shtml</link>
		<comments>http://nextsteph.com/stephblog/newsletter/audition-a-book-before-you-buy-it.shtml#comments</comments>
		<pubDate>Sat, 01 Sep 2007 22:15:53 +0000</pubDate>
		<dc:creator>Stephanie Cockerl</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Home organization]]></category>
		<category><![CDATA[Newsletter]]></category>
		<category><![CDATA[Organization]]></category>
		<category><![CDATA[audition]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[happypotter]]></category>
		<category><![CDATA[rule#1]]></category>

		<guid isPermaLink="false">http://nextsteph.com/stephblog/writings/books/audition-a-book-before-you-buy-it.shtml</guid>
		<description><![CDATA[It&#8217;s yet another Saturday afternoon and I recently decided to put my new library card to use. Instead of buying books outright, I decided to test them first by borrowing it. I have checked out Rule #1. However, I don&#8217;t know how up to date the books are, i.e. of they have Harry Potter and [...]<p>This post is from <a href="http://www.nextsteph.com/home/about/bio/">Stephanie M. Cockerl</a>'s blog, <a href="http://nextsteph.com/stephblog">From the desk of next STEPH</a>.</p>
]]></description>
			<content:encoded><![CDATA[	<p>It&#8217;s yet another Saturday afternoon and I recently decided to put my <a href="http://nextsteph.com/stephblog/raves/the-library-underpromises-and-overdelivers.shtml" title="new library card">new library card</a> to use. Instead of buying books outright, I decided to test them first  by borrowing it. I have checked out <a href="http://www.amazon.com/gp/product/0307336131?ie=UTF8&#038;tag=nextsteph-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0307336131">Rule #1</a><img src="http://www.assoc-amazon.com/e/ir?t=nextsteph-20&#038;l=as2&#038;o=1&#038;a=0307336131" style="border: medium none  ! important; margin: 0px ! important" border="0" height="1" width="1" />. However,  I don&#8217;t know how up to date the books are, i.e. of they have  <a href="http://www.amazon.com/gp/product/0545010225?ie=UTF8&#038;tag=nextsteph-20&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0545010225">Harry Potter and the Deathly Hallows (Book 7)</a><img src="http://www.assoc-amazon.com/e/ir?t=nextsteph-20&#038;l=as2&#038;o=1&#038;a=0545010225" style="border: medium none  ! important; margin: 0px ! important" border="0" height="1" width="1" /> (which I am borrowing from a friend).The books I have borrowed have been good and a major advantage of borrowing is that one can return them, as to not to take up more space.</p>
 <p class="tags">Tags: <a href="http://technorati.com/tag/book" title="See the Technorati tag page for 'book'." rel="tag">book</a>, <a href="http://technorati.com/tag/audition" title="See the Technorati tag page for 'audition'." rel="tag">audition</a>, <a href="http://technorati.com/tag/rule%231" title="See the Technorati tag page for 'rule#1'." rel="tag">rule#1</a>, <a href="http://technorati.com/tag/happypotter" title="See the Technorati tag page for 'happypotter'." rel="tag">happypotter</a>, <a href="http://technorati.com/tag/organization" title="See the Technorati tag page for 'organization'." rel="tag">organization</a></p><p>This post is from <a href="http://www.nextsteph.com/home/about/bio/">Stephanie M. Cockerl</a>'s blog, <a href="http://nextsteph.com/stephblog">From the desk of next STEPH</a>.</p>
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		<title>nextSTEPH is featured in the book, &#8220;Creatively Self-Employed&#8221;</title>
		<link>http://nextsteph.com/stephblog/agency/press-releases/nextsteph-is-featured-in-the-book-creatively-self-employed.shtml</link>
		<comments>http://nextsteph.com/stephblog/agency/press-releases/nextsteph-is-featured-in-the-book-creatively-self-employed.shtml#comments</comments>
		<pubDate>Sat, 28 Apr 2007 19:17:46 +0000</pubDate>
		<dc:creator>Stephanie Cockerl</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[self employment]]></category>

		<guid isPermaLink="false">http://nextsteph.com/stephblog/agency/press-releases/nextsteph-is-featured-in-the-book-creatively-self-employed.shtml</guid>
		<description><![CDATA[I am featured in the book, Creatively Self-Employed: How Writers and Artists Deal with Career Ups and Downs by Kristen Fischer. In the book, creative types discuss what life is really like when you take the plunge into creative self-employment. From waiting for clients to pay up and battling the &#8220;lonelies&#8221; to gaining self-assurance and [...]<p>This post is from <a href="http://www.nextsteph.com/home/about/bio/">Stephanie M. Cockerl</a>'s blog, <a href="http://nextsteph.com/stephblog">From the desk of next STEPH</a>.</p>
]]></description>
			<content:encoded><![CDATA[	<p><a href="http://www.amazon.com/gp/product/0595421547?ie=UTF8&#38;tag=nextsteph-20&#38;linkCode=as2&#38;camp=1789&#38;creative=9325&#38;creativeASIN=0595421547"><img border="0" src="http://www.nextsteph.com/images/blog/11u0wLQKCFL._AA_.jpg" /></a><img width="1" height="1" border="0" alt="Creatively Self-Employed: How Writers and Artists Deal with Career Ups and Downs" style="border: medium none  ! important; margin: 0px ! important" src="http://www.assoc-amazon.com/e/ir?t=nextsteph-20&#38;l=as2&#38;o=1&#38;a=0595421547" /></p>

	<p>I am featured in the book, <a href="http://www.amazon.com/gp/product/0595421547?ie=UTF8&#38;tag=nextsteph-20&#38;linkCode=as2&#38;camp=1789&#38;creative=9325&#38;creativeASIN=0595421547">Creatively Self-Employed: How Writers and Artists Deal with Career Ups and Downs</a><img width="1" height="1" border="0" style="border: medium none  ! important; margin: 0px ! important" src="http://www.assoc-amazon.com/e/ir?t=nextsteph-20&#38;l=as2&#38;o=1&#38;a=0595421547" /> by Kristen Fischer. In the book, creative types discuss what life is really like when you take the plunge into creative self-employment. From waiting for clients to pay up and battling the &#8220;lonelies&#8221; to gaining self-assurance and growing your business, readers get a candid look at authentic living-straight from those who are out there making it happen. Read more about the book in the <a target="_blank" href="http://www.prweb.com/releases/2007/5/prweb525087.htm">press release</a>.</p>
 <p>This post is from <a href="http://www.nextsteph.com/home/about/bio/">Stephanie M. Cockerl</a>'s blog, <a href="http://nextsteph.com/stephblog">From the desk of next STEPH</a>.</p>
]]></content:encoded>
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		<title>Mentioned in Web Week Magazine</title>
		<link>http://nextsteph.com/stephblog/agency/publicity/mentioned-in-web-week-magazine.shtml</link>
		<comments>http://nextsteph.com/stephblog/agency/publicity/mentioned-in-web-week-magazine.shtml#comments</comments>
		<pubDate>Tue, 27 Jun 2006 03:49:49 +0000</pubDate>
		<dc:creator>Stephanie Cockerl</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[web week]]></category>

		<guid isPermaLink="false">http://nextsteph.com/stephblog/?p=190</guid>
		<description><![CDATA[Heidi Richards of WECAI, Publisher; Dina Giolitto and myself were mentioned in a recent issue of Web Week Magazine from early May 2006 that promotes the eBook, &#8220;GET MORE BUSINESS - The Women&#8217;s eMarketing Guide to Promote Your Products and Services on the Internet&#8220;. This post is from Stephanie M. Cockerl's blog, From the desk [...]<p>This post is from <a href="http://www.nextsteph.com/home/about/bio/">Stephanie M. Cockerl</a>'s blog, <a href="http://nextsteph.com/stephblog">From the desk of next STEPH</a>.</p>
]]></description>
			<content:encoded><![CDATA[	<p><a target="_blank" href="http://www.heidirichards.com/">Heidi Richards</a> of <a target="_blank" href="http://www.wecai.org/"><span class="caps">WECAI</span></a>, Publisher; <a target="_blank" href="http://www.wordfeeder.com/">Dina Giolitto</a> and myself were mentioned in a recent issue of <em>Web Week</em> Magazine from early May 2006 that promotes the eBook, &#8220;<a href="http://www.nextsteph.com/services/get_more_business.shtml"><span class="caps">GET MORE BUSINESS </span>- The Women&#8217;s eMarketing Guide to Promote Your Products and Services on the Internet</a>&#8220;.</p>
 <p>This post is from <a href="http://www.nextsteph.com/home/about/bio/">Stephanie M. Cockerl</a>'s blog, <a href="http://nextsteph.com/stephblog">From the desk of next STEPH</a>.</p>
]]></content:encoded>
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		<title>Just released: Twilght Musings</title>
		<link>http://nextsteph.com/stephblog/writings/books/just-released-twilght-musings.shtml</link>
		<comments>http://nextsteph.com/stephblog/writings/books/just-released-twilght-musings.shtml#comments</comments>
		<pubDate>Tue, 02 May 2006 19:38:40 +0000</pubDate>
		<dc:creator>Stephanie Cockerl</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://nextsteph.com/stephblog/?p=182</guid>
		<description><![CDATA[My Poem, &#8220;A City Halt Calling&#8221; is published in a book called TWILGHT MUSINGS edited by Howard Ely . The book is published by the International Library of Poetry the people who are behind poetry.com. This post is from Stephanie M. Cockerl's blog, From the desk of next STEPH.<p>This post is from <a href="http://www.nextsteph.com/home/about/bio/">Stephanie M. Cockerl</a>'s blog, <a href="http://nextsteph.com/stephblog">From the desk of next STEPH</a>.</p>
]]></description>
			<content:encoded><![CDATA[	<p>My Poem, &#8220;A City Halt Calling&#8221; is published in a book called <i><span class="caps">TWILGHT MUSINGS</span></i> edited by Howard Ely . The book is published by the International Library of Poetry the people who are behind <a target="_blank" href="http://www.poetry.com">poetry.com</a>.</p>
 <p>This post is from <a href="http://www.nextsteph.com/home/about/bio/">Stephanie M. Cockerl</a>'s blog, <a href="http://nextsteph.com/stephblog">From the desk of next STEPH</a>.</p>
]]></content:encoded>
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		<title>Just Released: Get More Business &#8211; The Women&#8217;s eMarketing Guide to Promote Your Products and Services on the Internet</title>
		<link>http://nextsteph.com/stephblog/marketing/search-engine-optimization/just-released-get-more-business.shtml</link>
		<comments>http://nextsteph.com/stephblog/marketing/search-engine-optimization/just-released-get-more-business.shtml#comments</comments>
		<pubDate>Wed, 05 Apr 2006 17:46:23 +0000</pubDate>
		<dc:creator>Stephanie Cockerl</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[raves]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[internet+marketing]]></category>
		<category><![CDATA[wecai]]></category>

		<guid isPermaLink="false">http://nextsteph.com/stephblog/?p=175</guid>
		<description><![CDATA[It is finally here! &#8220;GET MORE BUSINESS - The Women&#8217;s eMarketing Guide to Promote Your Products and Services on the Internet&#8221; (Published by Heidi Richards written by members of The Women&#8217;s ECommerce Association, International). Stephanie M. Cockerl, owner and Principal of nextSTEPH is a contributing author. Click on the book or here to find out [...]<p>This post is from <a href="http://www.nextsteph.com/home/about/bio/">Stephanie M. Cockerl</a>'s blog, <a href="http://nextsteph.com/stephblog">From the desk of next STEPH</a>.</p>
]]></description>
			<content:encoded><![CDATA[	<p><img src="http://www.nextsteph.com/images/get_more_business.jpg" alt="GET MORE BUSINESS - The Women's eMarketing Guide to Promote Your Products and Services on the Internet" align="left" />It is finally here! &#8220;<a href="http://www.nextsteph.com/services/get_more_business.shtml"><span class="caps">GET MORE BUSINESS </span>- The Women&#8217;s eMarketing Guide to Promote Your Products and Services on the Internet</a>&#8221; (Published by <a href="http://www.heidirichards.com" target="_blank">Heidi Richards </a>written by members of The Women&#8217;s ECommerce Association, International). Stephanie M. Cockerl, owner and Principal of nextSTEPH is a contributing author. Click on the book or <a href="http://www.nextsteph.com/services/get_more_business.shtml" target="_blank">here to find out how to download your free copy</a>.<br />
Click Here to <a href="http://www.prweb.com/releases/2006/4/prweb368709.htm" target="_blank">read the press release</a>.</p>
 <p class="tags">Tags: <a href="http://technorati.com/tag/internet%2Bmarketing" title="See the Technorati tag page for 'internet+marketing'." rel="tag">internet+marketing</a>, <a href="http://technorati.com/tag/ecommerce" title="See the Technorati tag page for 'ecommerce'." rel="tag">ecommerce</a>, <a href="http://technorati.com/tag/wecai" title="See the Technorati tag page for 'wecai'." rel="tag">wecai</a></p><p>This post is from <a href="http://www.nextsteph.com/home/about/bio/">Stephanie M. Cockerl</a>'s blog, <a href="http://nextsteph.com/stephblog">From the desk of next STEPH</a>.</p>
]]></content:encoded>
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		<title>I am published in a book</title>
		<link>http://nextsteph.com/stephblog/web-design/ecommerce/i-am-published-in-a-book.shtml</link>
		<comments>http://nextsteph.com/stephblog/web-design/ecommerce/i-am-published-in-a-book.shtml#comments</comments>
		<pubDate>Sat, 01 May 1999 19:27:34 +0000</pubDate>
		<dc:creator>Stephanie Cockerl</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[futurize your enterprise]]></category>

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		<description><![CDATA[I am one of the 171 faces chosen for the book, Futurize Your Enterprise: Business Strategy in the Age of the E-Customer, by David Siegel This post is from Stephanie M. Cockerl's blog, From the desk of next STEPH.<p>This post is from <a href="http://www.nextsteph.com/home/about/bio/">Stephanie M. Cockerl</a>'s blog, <a href="http://nextsteph.com/stephblog">From the desk of next STEPH</a>.</p>
]]></description>
			<content:encoded><![CDATA[	<p>I am one of the 171 faces chosen for the book, <i>Futurize Your Enterprise: Business Strategy in the Age of the E-Customer</i>, by David Siegel</p>
 <p>This post is from <a href="http://www.nextsteph.com/home/about/bio/">Stephanie M. Cockerl</a>'s blog, <a href="http://nextsteph.com/stephblog">From the desk of next STEPH</a>.</p>
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