One response to “Are we spreading ourselves too thin by being social online?”

  1. Iceman Baldy

    I think many of us are trying to do too much by being everywhere all the time. Like you, I did a similar inventory of my online involvement and decided to opt out of several email lists, Ning groups, deleted an inactive MySpace account and linked many of my update sites together through an aggregator in an effort to cut myself off from social distractions that had little to no payback.

    It’s important to focus on being where your core community congregates and providing as much expertise and assistance as you can in order to effectively build your brand and enhance your credibility. Being Jack of all trades and master of none backfires in the long run; you can’t build reliable relationships when it’s impossible to keep up.

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