By Stephanie Cockerl on June 4, 2010
Are you a nextSTEPH subscriber? The monthly newsletter provides insights and tips to take your website and more to the nextSTEPH. Subscribe Today. Already subscribed? Then become a fan. Was changing my business name from my name to “nextSTEPH”, 6 years ago. Have you made any decisions that have have a positive impact on their [...]
Posted in branding, Marketing | Tagged branding, name change
By Stephanie Cockerl on June 8, 2009
Peach uniform, originally uploaded by i_am_jared. Sports is a topic that I normally, don’t cover here, but when it intersects with advertising, well, that’s something else. There was an article in yesterday’s Daily News about the speculation of baseball uniforms being laden with corporate sponsorship. When I first saw this, I was miffed to put [...]
Posted in branding, Marketing | Tagged advertising, baseball, branding, sponsorship, sports
By Stephanie Cockerl on June 5, 2009
Are you concerned about your brand across different blog sites? Serveral people online have embraced some good tips and tools to protect your brand. Michelle Goodman of The Anti 9-to-5 guide had a good idea by having a WordPress.com page that redirects to her website. So what do I do? Get nextsteph.wordpress.com of course! Don’t [...]
Posted in branding, WordPress | Tagged branding, social media, Twitter, WordPress
By Stephanie Cockerl on October 18, 2008
Its still conference season in the Big Apple. So much so that there have been various events on the same day, if not back to back. Whether its a conference or networking opportunity, one needs to know how to make the most out of a small area, the nametag. I was at a conference and [...]
Posted in branding, Marketing, Newsletter | Tagged branding, Marketing, nametags
By Stephanie Cockerl on July 24, 2008
Not even hours after returning from the eduWeb 2008 conference, I find a postcard in my mailbox from a local New York City Metro radio station. This is what it said: “Bonus Chance to Instantly Win Visit *www.FirstName.LastName.winwithRadioStation.com Your personal instant Win Code: *********** ” If you are in the NYC Area, you probably know [...]
Posted in branding, Marketing, rants | Tagged branding, college, eduweb2008, Marketing, new+york, On the radio, school