By Stephanie Cockerl on October 4, 2009
Are you a nextSTEPH subscriber? The monthly newsletter provides insights and tips to take your website and more to the nextSTEPH. Subscribe Today. Already subscribed? Then become a fan. Being that it is the season for Halloween, I thought it would be appropriate to post the “Things that make me scream edition.” Normally, I try [...]
Posted in rants | Tagged Grandma, over the edge, pay per click, ppc, sem
By Stephanie Cockerl on April 23, 2009
I was quoted today in an article from Web Worker Daily. Learn more about what others say about what it takes to have a career in search.
Posted in Newsletter, Publicity, search engine marketing, search engine optimization | Tagged pay per click, ppc, search, search engine marketing, search engine optimization, search+engine+optimization, sem, seo
By Stephanie Cockerl on April 4, 2009
Grandma is very into antiques. So much so, that she loves to fix and switch things around (now some of you know where I get it from.) I was over at Gram’s and she says, she needs one of “theses.” She gives me a piece that goes on top of a lamp to secure the [...]
Posted in Newsletter, search engine marketing, search engine optimization | Tagged customer service, Grandma, pay per click, search engine marketing, search engine optimization, sem, seo
By Stephanie Cockerl on January 29, 2009
This would be a good time to review whether or not mobile marketing is in your strategy.
Posted in search engine marketing | Tagged adwords, Google, iphone, pay per click, search engine marketing
By Stephanie Cockerl on November 19, 2008
Lately, I have been working with clients who have more than 4 goals on their website. As we know, there are multiple goals a website can have, but what happens when 4 isn’t enough?
Posted in web analytics | Tagged analytics, goals, Google, google+analytics, pay per click, traffic, web analytics, web+traffic