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Paid Search, please don’t send coupons to customers if they can’t use it

By Stephanie Cockerl on January 13, 2010

Are you a nextSTEPH subscriber? The monthly newsletter provides insights and tips to take your website and more to the nextSTEPH. Subscribe Today. Already subscribed? Then become a fan. One of my clients received a mailing from a paid search provider saying that they are entitled to a coupon. My client’s paid search campaign is [...]

Posted in search engine marketing | Tagged Clients, coupons, customers, paid search, ppc, search engine marketing | Leave a response

3 Things that Make Me Scream

By Stephanie Cockerl on October 4, 2009

Being that it is the season for Halloween, I thought it would be appropriate to post the “Things that make me scream edition.” Normally, I try to edit these things when speaking to colleagues and clients, but this is the season to “let it out”. So without further ado: 1. When computer disaster strikes – [...]

Posted in rants | Tagged Grandma, over the edge, pay per click, ppc, sem | 1 Response

Insights on a career in SEO and SEM

By Stephanie Cockerl on April 23, 2009

I was quoted today in an article from Web Worker Daily. Learn more about what others say about what it takes to have a career in search.

Posted in Newsletter, Publicity, search engine marketing, search engine optimization | Tagged pay per click, ppc, search, search engine marketing, search engine optimization, search+engine+optimization, sem, seo | Leave a response

Another day, another T-shirt

Another day, another T-shirt

By Stephanie Cockerl on October 8, 2008

I was lucky enough to win an SMX T-shirt from SMX East this week. How often does a girl get 2 shirts in one week without having to pay for them?

Posted in Conferences, search engine marketing, search engine optimization, web analytics | Tagged analytics, new+york, pay per click, ppc, search engine marketing, search engine optimization, sem, seo, smxeast, t-shirt, web analytics | Leave a response

What I’ve learned from the EduWeb Conference

By Stephanie Cockerl on July 28, 2008

This post is now located at http://www.neverleftcollege.com/conferences/eduweb-conference-recap/.

Posted in Conferences, Education | Tagged eduweb2008, higher+education, ppc, sem, seo, website maintenance | Leave a response

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Disclosure Policy:

This blog contains the opinions of Stephanie M. Cockerl and the content contained here does not represent the policies and/or opinions of her clients, contractors or associates.

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