Increased interest in a New York City’s area college’s academic programs through both search engine marketing (SEM)/Pay-Per-Click (PPC) and search engine optimization (SEO) by way of leads and inquires.
Established and implemented social media, paid search campaigns on both Google AdWords and Yahoo Search Marketing, the college has also managed to bring in high level interest inquires. Also by using Google Site Targeting, the school was able to advertise on niche sites that are relevant to the academic programs offered. The site is currently being analyzed on Google Analytics, ClickTracks, and has used WebTrends in the past.
In terms of SEO, the college has also managed to be placed on the top 3 pages of search engines for keywords associated with their programs.
The college was also accepted into the Google Grants program in 2009.