It is back to school time. Regardless of what stage of education you completed or are at, there are always core lessons that need to be revisited, especially when it comes to one’s website.
Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition does this eloquently by telling it like it is in terms of what people do on websites and what you can do to make their experiences on your website seem effortless.
Steve Krug, the author, draws out what people really experience on websites and the obstacles they face when attempting to accomplish a task on the website, whether it be finding contact information, searching for a particular product or submitting information. The book demonstrates what people do on the website, i.e. typing in a URL in a search box, as I have seen some people do.
One of the highlights of the book is when the author explains the roles of stakeholders (CEO, Marketing Manager, Programmer, Designer, etc…) and how each stakeholder sees the website.
Another highlight is that in the second edition, Krug provides the “tools” in order to convey the importance of web usability to others in your company and/or organization.
The book also does a good job of emphasizing the importance content on the website. It is also a good idea to see how others use your website; it will help to give insight as to what you can change so that website visitors will do what you want them to do.
Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition is required reading for anyone who has a stake in making a website work for them.