Yahoo posted it take on it earlier today citing a post from SEO In-House. For traditional college professors, this is frightening. They, like most professors today stressed referencing actual books than online references. When I taught a few years ago, the sources for most papers were 66% online and a third from books. It is probably more online now.
I’m actually reminded of an incident 5 years ago when I found a student’s marketing plan online. It is up to professors to set the tone now and not a day before a paper is due to lay down the law on references and formats.