It’s inevitable. You get caught up in the day to day operations of your business. The phone rings and a current customer tells you that they cannot access your website. You call your web designer who then calls your web hosting company that states that you domain name expired and that it can take over a week to get it back.
This situation can be avoided. Here are some tips to make sure that you stay on top of your domain(s).
1. Make a note of when you purchased you domains and when they expire
2. Schedule an appointment with yourself 2 months or 60 days before the domain expires to renew.
I had a client who purchased the domain before I came on. The domain expired; therefore the website was down the responsibility fell on me, even though I had nothing to do with the initial domain purchase. So I am speaking from experience.
Some domain registrars are good about reminding their clients about their expiring domains, by sending emails, even calling months ahead of time.
If you develop a system of your own, or decide to have it done for you, it’s important to keep tabs on your domains. It can mean the difference between a website that’s not working and a website that serves its visitors.