Is your message getting to the right audience?

Matt Cutts’ recent blog post has me thinking. Is it spam or is it legitimately from a college and/or university. If the case is the later, the institution in question has to seriously review it process.

In this age, different groups in the college community expect to get the right message at the right time. I’m not just talking about the recruitment phase  ( which is all too important,) but also communications with students, faculty, staff and alumni.

What if that email was critical and it ended up in the Junk/ Spam folder?  How will communications from the institution be impacted?

Its impossible to get it right from jump, but it is possible to learn and correct along the way so that the message can get acroos to the right people at the right time.