Can I just say that this is not a complete list. With school already starting for some folks and the rest soon to follow, I figured I would follow up on my list from last year and release my 2009 version of recommended reading. Granted I wasn’t able to attend every session, I think know that this list will continue to grow with your comments.
In no particular order: (Disclosure: I am an Amazon affiliate):
- Search Engine Optimization: An Hour a Day by Jennifer Grappone
- Measuring Marketing: 103 Key Metrics Every Marketer Needs by John Davis
- Free: The Future of a Radical Price by Chris Anderson
- Transforming a College: The Story of a Little-Known College’s Strategic Climb to National Distinction by George Keller
- A Sense of Urgency by John P. Kotter
- Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li
- Get Content Get Customers : Turn Prospects into Buyers with Content Marketing by Joe Pulizzi
- Returning to the list for the second year in a row: The Cluetrain Manifesto: The End of Business as Usual
nextSTEPH 
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