How to Re-Discover Your Website

Compass and map

 

Some folks have today (Columbus Day in the US, Canadian Thanksgiving) off. Others are on the job.

Regardless of where you are, if you have a moment, take the time to learn where your website visitors are coming from.

Why wait until the end of the month?

Here’s a list of places you can look to get you started:

  1. Are you looking at your website traffic? – Some web hosts do have analytics built into their hosting packages. View what keywords and websites users  are coming from.
  2. Are you using more than one analytics package? – My Great-Grandmother always used to say to not keep all you eggs in one basket. Or for an updated take (as my Grandmother would say,) don’t let one hand know what the other is doing. Having more than one analytics program installed is not only good for check and balances, but also for sanity sake. I cannot tell you the number of times clients had to switch web hosting providers and had to leave all their analyics information behind. With more than one measurement package installed, you not only have continuity, but a good back-up system in place.
  3. What if you have a blog? – This is no excuse. If you are on WordPress (free, or self-hosted), one can just click on the Dashboard and see what’s going on there. There are also many analytics and stats plugins available. Just do a search in the WordPress Plugin directory. TypePad also has a measurement tool installed as well. There are more external tools out there like Google Analytics that one can use as well.
  4. Are you running a PPC campaign? Also look at those keywords. Ask which keywords are driving traffic. What are those keywords telling you?
  5. What folks are looking for once they are on your website? This can also tell you what items you need to bring to the forefront, or what items need to be fixed in order to get the website in gear.
These are just a few items to consider doing on a slow day or anytime you can find a 1/2 hr or so. Taking some time to see what’s going on can prevent surprises down the line.

 

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