I was clearing out some items from bookmarks folder and ran across some links from a while ago. I visited an apparel store to see if they still have a dress I had my eye on. Aghast, they didn’t have the dress, and they weren’t even courteous about the fact:
The requested URL /The-Dress.aspx* was not found on this server.
Apache/2.2.3 (Fedora) Server at http://www.someretailer.com* Port 8
(*Names have been changes to protect the guilty!)
Retailers, I know you cannot control which inventory is available at what time. At least as a courtesy, please have a custom 404 error page to help guide your visitors and customers in the right direction. Its not that hard to do, especially if a company creates an e-commerce store, it will take a fraction of the time to create a custom 404 error page.