Are you scaring away prospects with your business gifts?
Getting a prospective clients attention is getting more challenging every day.
There are no guarantees that they will pick up when you call,
or reply to your email.
Mailing a postcard or a letter via the postal service may get a look for a few seconds or a minute or two.
However, sending an “over the top” business gift to someone that you don’t know or haven’t build a relationship with sends a red flag and crosses the line.
So if you are trying to get a prospect’s attention, by business gifting, do your homework first.
Here are some tips on how you can begin.
- Connect via social media
- Subscribe to their newsletter
- Find common ground (interests, causes, etc), and then
- Start having a dialogue.
These tips are for every day, not just holidays or special occasions.
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