nextSTEPH

Category: Marketing

  • Google AdWords would like to Spring Clean your Account

    Good Monday Morning! In addition to welcoming the warmer weather, Google AdWords has decided to get a jumpstart on “Spring Cleaning” by permanently deleting ads and keywords that haven’t gotten any impressions, or that have been removed for over 100 days (or for  over 3 months.) I’m concerned because I won’t be able to see what…

  • See How Higher Ed Homepages Have Evolved

    Hat Tip to @sethodell for the link.

  • The best thing that I have done for my business…

    Was changing my business name from my name to “nextSTEPH”, 6 years ago. Have you made any decisions that have have a positive impact on their business? Inquiring minds want to know.

  • My YouTube Moo Business Cards have arrived

      The free business card offer (just pay for shipping) is still good until the end of the month (June 30th). So if you have videos on YouTube & are in need of some business cards, now is the time to check it out. Learn more at http://goo.gl/Uvwl. If its after June, you can still…

  • Ivy League College steps up the game for video in admissions

    Unless you haven’t seen the news lately, Yale’s admissions video, That’s Why I Chose Yale had hit the mainstream. Most of us in Higher Ed have been growing aware of the use of video and how it aids in the admissions process. We all have been diligently adding videos to our websites, blogs, twitter and…

  • Should you create a website around your book or yourself?

      One of the many tips about blogging that I have encountered is the question focusing on book authors. Should I create a website around my book or myself? I know I will get comments from the peanut gallery, that’s what the form below is for. However, my vote will always go to self, and…

  • Are Baseball Uniforms going in the NASCAR way?

    Peach uniform, originally uploaded by i_am_jared. Sports is a topic that I normally, don’t cover here, but when it intersects with advertising, well, that’s something else. There was an article in yesterday’s Daily News about the speculation of baseball uniforms being laden with corporate sponsorship. When I first saw this, I was miffed to put…

  • How many college profiles is too many?

    All the talk about online reputation management lately has me thinking. For a while, I have been using Google Alerts to monitor what’s being said about my clients, including the schools that I work with. Its just that with the hundreds if not thousands of college profiles sites out there, its tough for an online…

  • Using nametags as a branding opportunity

    Its still conference season in the Big Apple. So much so that there have been various events on the same day, if not back to back. Whether its a conference or networking opportunity, one needs to know how to make the most out of a small area, the nametag. To learn how to make the…

  • Insight from a Visiting Parent

    Manhattan Marketing Maven had some good insights as a parent who recently began  college visits and has come up with a few lessons not only for colleges, but can also apply to any business.