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Category: Marketing

Google AdWords would like to Spring Clean your Account

Good Monday Morning! In addition to welcoming the warmer weather, Google AdWords has decided to get a jumpstart on “Spring … More

google adwords, optimization, sem, spring cleaning

See How Higher Ed Homepages Have Evolved

Hat Tip to @sethodell for the link.

decade, higher education, highered, homepages, marketing, websites

The best thing that I have done for my business…

Was changing my business name from my name to “nextSTEPH”, 6 years ago. Have you made any decisions that have … More

branding, name change

My YouTube Moo Business Cards have arrived

  The free business card offer (just pay for shipping) is still good until the end of the month (June … More

business+cards

Ivy League College steps up the game for video in admissions

Unless you haven’t seen the news lately, Yale’s admissions video, That’s Why I Chose Yale had hit the mainstream. Most … More

admissions, higher education, video

Should you create a website around your book or yourself?

  One of the many tips about blogging that I have encountered is the question focusing on book authors. Should … More

book authors, book websites, books, self+promotion, seth godin

Are Baseball Uniforms going in the NASCAR way?

Peach uniform, originally uploaded by i_am_jared. Sports is a topic that I normally, don’t cover here, but when it intersects … More

advertising, baseball, branding, sponsorship, sports

How many college profiles is too many?

All the talk about online reputation management lately has me thinking. For a while, I have been using Google Alerts … More

education, marketing, profiles, Recruitment

Using nametags as a branding opportunity

Its still conference season in the Big Apple. So much so that there have been various events on the same … More

branding, marketing, nametags

Insight from a Visiting Parent

Manhattan Marketing Maven had some good insights as a parent who recently began  college visits and has come up with … More

college tour, college visit

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1915 Fulton Street #760
Brooklyn, NY 11233
347-735-6080

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