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Category: Marketing

It’s School Supplies Time Again…

Speaking of recommended reading lists reminders and such, Staples is back at it. My Gram loves theses commercials. She plays … More

Grandma, school supplies

Using text messaging to advertise to prospective students

When I saw a text messaging  ad  on the subway, I thought: a. if anyone would remember to text it … More

advertising, college ads, higher education, highered, mobile ads, subway, text messaging

Local NYC radio stations getting personal with postcards

Not even hours after returning from the eduWeb 2008 conference, I find a postcard in my mailbox from a local … More

branding, college, eduweb2008, marketing, new+york, On the radio, school

Recruiting 2.1: An update on the revolution of Student Recruiting

“Stories not stats. People not programs” “Ignore the competitors and listen to your gut.” Technorati Tags: eduweb2008, recruiting, admissions, education, … More

admissions, college, education, eduweb2008, higher+education, recruiting

Making the most out of Catalog Delays by the Post Office

Grandma has been doing a great job guest commentating this week as I am knee deep in blog projects that … More

customer+service, Grandma, post+office, retail

Why companies should forward all their 800 numbers

I cannot take full credit for this post. Gram woke me up this morning to ask me to order something … More

800+number, branding, customer+service, Grandma, retail

What happens after your get the lead?

What happens after you receive your SEM/PPC leads or any website leads for that matter? In the case for an … More

goals, leads, pay per click, ppc, Search Engine Marketing (SEM/PPC), search+engine+marketing, sem

Web Ex’s Leads Machine is broken.

I normally try not to complain on the blog, but this is business. I was considering switching web conferencing providers … More

customer+service, landingpage, webex, webform

Using Affiliate Marketing as a Fundraising Tool

I was doing research and saw that New York Public Radio (WNYC) has an Amazon search button on their website. … More

affiliate, affiliate marketing, Digital Coaching, fund raising

Reflections on Search Engine Strategies New York

Now that SES-NY is over, I’ve had some time to reflect on some comments given by SES participants and attendees: … More

online marketing, pay per click, ppc, Search Engine Marketing (SEM/PPC), Search Engine Optimization (SEO), ses07

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