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Category: Marketing

It’s School Supplies Time Again…

Speaking of recommended reading lists reminders and such, Staples is back at it. My Gram loves theses commercials. She plays … More

Grandma, school supplies

Using text messaging to advertise to prospective students

When I saw a text messaging  ad  on the subway, I thought: a. if anyone would remember to text it … More

advertising, college ads, higher education, highered, mobile ads, subway, text messaging

Local NYC radio stations getting personal with postcards

Not even hours after returning from the eduWeb 2008 conference, I find a postcard in my mailbox from a local … More

branding, college, eduweb2008, marketing, new+york, On the radio, school

Recruiting 2.1: An update on the revolution of Student Recruiting

“Stories not stats. People not programs” “Ignore the competitors and listen to your gut.” Technorati Tags: eduweb2008, recruiting, admissions, education, … More

admissions, college, education, eduweb2008, higher+education, recruiting

Making the most out of Catalog Delays by the Post Office

Grandma has been doing a great job guest commentating this week as I am knee deep in blog projects that … More

customer+service, Grandma, post+office, retail

Why companies should forward all their 800 numbers

I cannot take full credit for this post. Gram woke me up this morning to ask me to order something … More

800+number, branding, customer+service, Grandma, retail

What happens after your get the lead?

What happens after you receive your SEM/PPC leads or any website leads for that matter? In the case for an … More

goals, leads, pay per click, ppc, Search Engine Marketing (SEM/PPC), search+engine+marketing, sem

Web Ex’s Leads Machine is broken.

I normally try not to complain on the blog, but this is business. I was considering switching web conferencing providers … More

customer+service, landingpage, webex, webform

Using Affiliate Marketing as a Fundraising Tool

I was doing research and saw that New York Public Radio (WNYC) has an Amazon search button on their website. … More

affiliate, affiliate marketing, Digital Coaching, fund raising

Did you know that you can do your own keyword research?

Sure you know what your website is all about, but will searchers find it? Find out what searchers are searching … More

Digital Coaching, keyword+research, pay per click, ppc, Search Engine Marketing (SEM/PPC), Search Engine Optimization (SEO)

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