nextSTEPH

Category: Newsletter

  • Sprint uses downtime as an opportunity for its customers

    I was logging into my account to check on my account when I saw the dreaded “Temporarily Unavailable” page. However as a consolation, the cell phone provider gave a coupon code to get a free cell phone ringer upon the website’s return. This is not only a good example of customer service, but also a…

  • Having the social media talk with your folks

    One early evening while I was over to Gram’s, ABC World News Tonight broke the story about Twitter. I thought “Great! how was I going to explain this to her?” I know I make some of my living explaining blogging and social media to people, but its a whole other animal explaining it to your…

  • From Brooklyn to Broadway…

    I was asked by Ken Davenport of the Producer’s Perspective to speak to a group of Theatre (hope that’s the right spelling.) bloggers about tips and tricks to use to market their blogs. We also  touched a bit on social media as well. Before the presentation, I got to mingle with the audience to see…

  • Why have a corded phone nearby?

    “Just another manic Monday”, I told myself as I woke up and getting got my coffee. I noticed my cordless phone that said “Connecting…” meaning that it could not find the signal. “Great, just what I need with a conference call at High Noon!”  What was I going to do? I then called my father,…

  • MCNY Media Management Panel Recap

    Back in February, I was invited to be on a Media Management Career Panel at my Business School Alma Mater, Metropolitan College of New York. Click to view video.

  • Are your comments blog-worthy?

    I am not only writing this in terms of my own blog, but I’m sure there are a number of blog administrators that feel the same way. Lately, there have been quite a number of comment submissions on my blogs. Some comments have little or no substance to them. Some examples are as follows: “Nice…

  • Backup your plugins before you upgrade

    Here I am, another late night burning the midnight oil.  This is the time that I actually have the time to “hear myself”, but instead of being in slumber land, I am knee deep in deadlines. One of the request that came across my desk was a link change. So I figure simple enough. I…

  • What and/or who to include in your blogroll

    I was working on a project and a person asked me in so many words, what’s the point of a blogroll?

  • Don’t blow your 15 minutes of online fame

    Grandma called me excitedly to tell me about a product she’d see on the Martha Stewart show. She got the company and the product right, but this is when things start to get interesting.

  • Using nametags as a branding opportunity

    Its still conference season in the Big Apple. So much so that there have been various events on the same day, if not back to back. Whether its a conference or networking opportunity, one needs to know how to make the most out of a small area, the nametag. To learn how to make the…