Tag: email marketing

  • Email Subscribers are getting “NO RESPECT!”

    I’ve been doing a lot of reading. Some of that reading in this day and age includes emails. I’ve been noticing a disturbing trend among marketers in the way they address their email subscribers. Simply put, email subscribers are getting no respect. via GIPHY Email subscribers are not being addressed with respect.  In an email a certain…

  • Trust your Gmail Subscribers

    Gmail users have been overwhelmed with messages and posts regarding the changes to the Gmail Inbox for the past month. Sure, there is a learning curve, just like with any other new release and/or upgrade. That’s to be expected. However, Gmail users are not to be underestimated. They  know how to organize, filter and more…

  • Mediacom Newsletter

    Mediacom Newsletter

    Transformed the Agency’s email newsletter from an Adobe Photoshop (PSD) file, to a HTML formatted Email Newsletter.

  • Blog posts that got me motivated this weekend

    This post serves two purposes: 1. To confirm that I can post by email both to my main blog  via posterous through email. I stopped by the Posterous booth  during BlogworldNYC and they said that I didn't need to hashtag before the name of blog to post to said blog. so we will see. 2. Also to…

  • Give people options about how they receive their email

    As I stated a couple of days ago, I am in the process of re-evaluating my email relationships. While I was going through my inbox I noticed that there were some places I wanted to keep,  and others I wanted to change the email address to deliver to. Most places simply ask you “Text” or…

  • Email Marketing Lesson: Provide a place for a change in email address

    All I want to do is change the e-mail address this is going to? Does anyone see an option of that anywhere?   Exhibit A     Exhibit B

  • Metro NY DPhiE Alumnae Newsletter

    Metro NY DPhiE Alumnae Newsletter

    Created and edited the quarterly email newsletter for Delta Phi Epsilon Alumnae in the New York City Area. Grew open rate from 11% to over 28% in the course of the 2015-2016 year. The organization also won the New York City Alumnae Panhellenic Digital Presence Award in 2015.

  • Email Marketing that Makes Sense

    A couple of weeks ago, I received an email notification that my billing statement was ready. This evening, fearing that I would be late paying the bill, I opened the email  and click on the link that said  to view, print and download the statement. I arrived at the homepage and attempted to login to…

  • Email Marketing that Makes Cents

    A couple of weeks ago, I received an email notification that my billing statement was ready. This evening, fearing that I would be late paying the bill, I opened the email  and click on the link that said  to view, print and download the statement. I arrived at the homepage and attempted to login to…