nextSTEPH

Tag: marketing

  • Email Subscribers are getting “NO RESPECT!”

    I’ve been doing a lot of reading. Some of that reading in this day and age includes emails. I’ve been noticing a disturbing trend among marketers in the way they address their email subscribers. Simply put, email subscribers are getting no respect. via GIPHY Email subscribers are not being addressed with respect.  In an email a certain…

  • What’s the one thing everyone has that you can use in your marketing right now?

    What’s the one thing everyone has that you can use in your marketing right now?

      Everyone has a birthday. Why birthday marketing works? Because everyone has one. I always know when my birthday is near because I get emails, and snail mail up to a month before. Thanks to Facebook and numerous apps, we never “forget” a birthday or special occasion. Facebook is even recommending gifts whenever a friend…

  • Give out samples before you have a sale

    I was at a popular food shopping destination in NYC and as soon as I got on the long winding line to pay, I saw “BBQ chicken pizza” samples. At the time, I was talking to Gram and I told her that I saw the samples and it was too late for me to grab…

  • Should you create a website around your book or yourself?

    One of the many tips about blogging that I have encountered is the question focusing on book authors. Should I create a website around my book or myself? I know I will get comments from the peanut gallery, that’s what the form below is for. However, my vote will always go to self, and not…

  • Are you minding your own brand?

    Some great tips today coming out on the web about branding. You don’t have to be a celebrity like Magic Johnson to mind your brand. Also, do you know what Google is saying about you? Megan Smith (@MeganSmith) has a post on Blogher today on helpful tips you can use to get rid of your…

  • How to Promote your new Facebook Page

    Congratulations,  you just created your first Facebook page. The bubble wrap is barely off when it hits you. You  go to Facebook.com/username to find out that you can’t claim the username of your dreams until you have 25 “likes”. Now only if the “Likes” will come. All you have is the long URL.  What to…

  • Huffington Post: Firefox To Offer Do-Not-Track Tool — With One Catch

    Firefox To Offer Do-Not-Track Tool — With One Catch Mozilla announced its Web browser will be the first to answer the FTC’s call for a do-not-track system, the Wall Street Journal reports. Just one… Sent from my iPad

  • See How Higher Ed Homepages Have Evolved

    Hat Tip to @sethodell for the link.

  • 7 Tips for Doing Business by the Booth

    Lately, I have been finding myself behind a booth.  Two times as a favor and another time for professional reasons. Every once in a while, someone that is behind a computer for an average of 18 hours has to return “back to basics” to shore up communication and selling skills. Here are some lessons that…

  • What’s stopping you from claiming your Facebook name?

    One of the fundamentals in business is branding. People associate  products and/or services with you brand or your name. The Facebook population has been growing by leaps and bounds in the hundreds of million. How are you going to stand out? For those of you who don’t know,  Facebook released the functionality of usernames a…