Cleaning up SEM/PPC campaigns is like cleaning out the refrigerator

I was cleaning out my refrigerator over the weekend. Realizing that some items have gone bad is always disappointing. One … More

How to Re-Discover Your Website

  Some folks have today (Columbus Day in the US, Canadian Thanksgiving) off. Others are on the job. Regardless of … More

Metropolitan College of New York for Creative Partners

Created a banner and landing page for the MBA in Media Management program at Metropolitan College of New York. Also … More

Would it hurt to buy a domain name?

  It always amazes me how folks advertise on AdWords with a subdomain instead of their own domain. Would it … More

Paid Search, please don’t send coupons to customers if they can’t use it

One of my clients received a mailing from a paid search provider saying that they are entitled to a coupon. … More

3 Things that Make Me Scream

Being that it is the season for Halloween, I thought it would be appropriate to post the “Things that make … More

Insights on a career in SEO and SEM

I was quoted today in an article from Web Worker Daily. Learn more about what others say about what it … More

Google AdWords Campaigns can now run on your iPhone

This would be a good time to review whether or not mobile marketing is in your strategy.

When 4 goals aren’t enough

Lately, I have been working with clients who have more than 4 goals on their website. As we know, there … More

Another day, another T-shirt

I was lucky enough to win an SMX T-shirt from SMX East this week. How often does a girl get … More