Local NYC radio stations getting personal with postcards

Not even hours after returning from the eduWeb 2008 conference, I find a postcard in my mailbox from a local New York City Metro radio station.

This is what it said:

“Bonus Chance to Instantly Win

Visit *www.FirstName.LastName.winwithRadioStation.com

Your personal instant Win Code: *********** ”

If you are in the NYC Area, you probably know which radio station(s) I’m talking about. I immediately thought, “Hey, I’ve seen this before!”

I then contacted Queens Artists told her about it and she said “Yeah, another radio station sent me a postcard too.”

So this is not something to write off. Has radio gone back to school and took a course on “Getting Too Personal too Soon Marketing 101?

* Names have been changed to protect the guilty