Not even hours after returning from the eduWeb 2008 conference, I find a postcard in my mailbox from a local New York City Metro radio station.
This is what it said:
“Bonus Chance to Instantly Win
Your personal instant Win Code: *********** ”
If you are in the NYC Area, you probably know which radio station(s) I’m talking about. I immediately thought, “Hey, I’ve seen this before!”
I then contacted Queens Artists told her about it and she said “Yeah, another radio station sent me a postcard too.”
So this is not something to write off. Has radio gone back to school and took a course on “Getting Too Personal too Soon Marketing 101?
* Names have been changed to protect the guilty